UI · UX
UI/UX Design
For a product you want clear and beautiful at once. Research, UX and UI as one piece of work, with a handoff your developers can build from.
+
A
Z
Ahmed
Zainab
Koda
TTababa now has a design systemcovering 40+ screens
Every idea has character.Let’s draw yours.
For founders and companies who want a product people recognize at a glance and understand on first use.
An Iraqi design studio that makes it beautiful and thought through, then delivers it ready for your developers.
0+projects delivered
0+clients
0+companies
0+years of experience
Our services
Six services, one sensibility.
Pick what fits the stage your product is at, one service or several. Each starts with understanding your users and ends with developer-ready files.
UX FLOW
UX Design
You like seeing your product through your users’ eyes. We arrange each step so they always know where they are and what comes next.
UI KIT
UI Design
You want your product to have a look of its own. Interfaces with personality, kept consistent by a single component library.
DS TOKENS
Design Systems
Your product will grow, and you want it to stay consistent. Documented components and design tokens your team builds every new screen with.
MOTION
Motion & Interaction
You care how waiting and moving between screens feels. Motion only where it’s needed, to explain what’s happening and make waiting feel shorter.
AI LAB
AI-Assisted Design
You trust new tools, as long as a person makes the final call. We use them for research and exploration to get there faster.
- UX Writing & Interface Copy
- AI-Assisted Landing Pages
- UX Audit
- Wireframes
- User Flows
- Design Tokens
- Micro-interactions
If you’re not sure where to start, the first discovery session is free and we’ll define the scope with you.
Start a project| · Our value, in short. · |
Design that doesn’t stop at beautiful.It works, and it’s measured.
Who we work with
You’ll probably enjoy working with us if…
- You’d rather we understand your idea and your audience first, then start drawing.
- You welcome a straight opinion, even when it changes part of your first plan.
- You want a beautiful product, and a number we agree on that shows it works.
- You think about your product long-term, and want a team you can come back to at each new stage.
If that sounds like you, the first step is a free discovery session where we get to know your project.
Start a projectOur numbers
Four years of work, in numbers
Every project we’ve delivered since 2022 is counted here, and we update the tally with each handoff.
48+
projects delivered since 2022
for more than 10 companies and 30 clients
4+
years of experience, since 2022
30+
clients we’ve worked with
4.9/5
average client rating
93%
of clients came back for a second project
These numbers come from how we work. “Our process” walks through it, step by step.
Our process
Behind every detail, an idea.
Good design doesn’t start with color and form. It starts with understanding the idea, spotting opportunities and making considered decisions that leave the experience more beautiful and easier to use.
STEP 01 · DISCOVER
We get to know the product and the challenge
We start with a session about the idea, the audience, your goals, competitors and current problems, so the picture is clear before any design decision is made.
Goals summaryAudience insightsProblems & opportunitiesNotes on the current experience
STEP 02 · STRUCTURE
We map out the structure
We define the pages, flows, messages and decision points inside the product, before any shape or color.
User FlowsInformation ArchitectureWireframesContent Structure
STEP 03 · DESIGN
We design the final interface
The structure turns into complete screens, with all their states and details, on every device.
UI ScreensVisual DirectionResponsive DesignComponent States
STEP 04 · MOTION & CONTENT
We add motion and words
A little motion where it’s needed, and copy that tells users what’s happening and what to do next.
Micro-interactionsMotion NotesUX WritingError & Success Messages
STEP 05 · HANDOFF
We deliver it ready to build
We prepare the files, components and notes so your developers can build the product without losing a single detail.
Design FilesComponent DocumentationDeveloper NotesAssets & Guidelines
The first step is a free discovery session, booked through a short brief.
Book a discovery sessionOur work · 12 sectors
Different ideas. Different faces.
Every project comes with its own idea and challenges, so we look for design that reflects its personality, not one that looks like everyone else’s. Delivered work first, then an index of the sectors we work in.
Frame 01 / 09Gini
Frame 01 / 04GeoSoft
Sector coverage index12 / 12
- The recurring challenge
Crowded interfaces and unclear messaging.
Our approachRebuild the user journey and design a clearer dashboard.
What changesA more organized, easier experience.
A representative card for typical work in this sector - The recurring challenge
Complicated transfers with too many steps.
Our approachSimplify the flows and design clear confirmations.
What changesFaster completion and more trust.
A representative card for typical work in this sector - The recurring challenge
A new product that needs explaining, fast.
Our approachClear storytelling and a strong CTA.
What changesA page ready for campaigns.
A representative card for typical work in this sector - The recurring challenge
Slow search and a confusing cart.
Our approachRestructure search and simplify ordering.
What changesFaster orders and fewer drop-offs.
- The recurring challenge
High cart abandonment.
Our approachImprove the product page and checkout.
What changesHigher checkout conversion.
- The recurring challenge
Long booking flows.
Our approachA smart calendar and three-step booking.
What changesMore completed bookings.
- The recurring challenge
Confusing navigation between courses.
Our approachA clear information architecture and learning interface.
What changesHigher course completion.
A representative card for typical work in this sector - The recurring challenge
Unappealing property listings.
Our approachRich property cards and smooth filtering.
What changesBetter-quality inquiries.
A representative card for typical work in this sector - The recurring challenge
Dense data that intimidates beginners.
Our approachA calm dashboard with clear states.
What changesMore trust and engagement.
A representative card for typical work in this sector - The recurring challenge
Unclear shipment tracking.
Our approachAn organized, real-time tracking dashboard.
What changesHigher operational efficiency.
- The recurring challenge
Scattered manual processes.
Our approachAutomation and unified flows.
What changesLess time to get work done.
A representative card for typical work in this sector - The recurring challenge
Long, complicated account opening.
Our approachGuided onboarding that’s easy to finish.
What changesMore completed accounts.
A representative card for typical work in this sector
Representative index · 12 sectors · 6 disciplines
Why Duzu?Because the difference is
Because the difference is
in the details.
Every project deserves its own attention, from the first idea to the final detail. So we pair an artist’s eye with careful thinking, and we work closely with every client.
- 1.0·A NUMBER BEFORE A SCREEN
We design for results that show up in your numbers
Before any screen, we agree on the number we want to move, such as conversion rate, step completion or time on task. That number then guides every design decision that follows.
- Goal agreed before we start
- Measured after launch
- 2.0·TESTED ON OUR WORK FIRST
We try new tools before they’re the norm
We test each tool on our own work first. What proves useful makes it into your project; what doesn’t stays an experiment, at our expense.
- Tested in-house first
- Human oversight, always
- 3.0·SINCE 2022
Experience that compounds in your favor
We’ve been designing digital products since 2022. Our mistakes happened early, so your project doesn’t pay for them, and what worked is where we start on day one.
- Since 2022
- 48+ projects delivered
- 4.0·ONE TEAM TO HANDOFF
One team stays with your project until handoff
The people who understood the problem in the first session are the same people who hand over the final files. No second vendor, and no context lost along the way.
- One path
- Dev-ready handoff
- 5.0·SCOPED TO YOUR PROBLEM
We don’t work from templates
Every project starts with a fresh understanding, and the scope and plan are cut to fit your challenge.
- Custom scope
- 12 sectors
FAQQuestions we often hear
Questions we often hear
before we start
We design websites, apps, platforms, landing pages and SaaS products. Our work is the experience and the interface, whatever the product.
Our core specialty is UI/UX and design. We prepare every file and note your developers need, and if development is part of the project, we arrange it around what you need.
Yes. We start with a UX audit to find the weak spots, then redesign what needs it, or build a design system on top of your current product.
It depends on the number of screens and services. After the discovery session, we give you a written scope and timeline before you decide.
Yes. We write interface and landing page copy in Arabic and English: headings, messages, buttons, error states and guidance text.
We use it for research, generating directions, testing messages and speeding up some stages. The final decisions, and the design itself, stay in human hands.
Yes. UI only, a UX audit, a design system, motion, or a landing page. A single service is delivered the same way as a full project.
We need to understand the idea, your goals and audience, any files or designs you already have, and the main problem you want to solve.
Don’t see your question?Ask the founder directly
Your next project starts with a discovery session
A new product, or an existing experience that needs a second look. Tell us what you have, and within 24 business hours we’ll come back with a clear first step.
The first session is free, and your project details stay between us.
Contact usHave an idea
Have an idea
in mind?
Share the details of your project, and let’s see how we can help.
- A first session to understand your product and its challenge
- An honest view of where improvement should start
- You hear back directly from the design team
Your message goes straight to Duzu’s founderDirect contact · No middlemen